TREND CORE GROUP SELLS STAKE TO NORTHSTAR RESEARCH PARTNERS
FOR IMMEDIATE RELEASE
Atlanta, June 4th 2007
– Trend Core Group announced today that it has sold a majority stake to
Northstar Research Partners (a member of the MDC Partners Network)
headquartered in Toronto Canada.
Trend Core Group, headquartered in Atlanta, GA, operates under three inter-related brands:
Trend Influence,
a brand strategy and product innovation agency grounded in primary
anthropological and ethnographic research techniques. Clients include
Coca-Cola, Absolut Vodka, Volkswagen, International Truck and Engine
and SunTrust Bank.
AppTheory, a development shop
dedicated to the creation of marketing, research, community and
collaborative toolsets for clients such as the United Nations and
Symantec.
TrendCRM, a technology centric marketing
agency that specializes in the creation, deployment and management of
brand involved communities and online research communities, clients
include Buckhead Life Restaurant Group, Srixon Golf and Universal
Technical Institute.
Founding partners Richard Leslie and
Bryan Andrews will continue the management and operations of the
company and retain a significant equity stake in the firm.
“We
believe that Trend Core Group is a fantastic addition to Northstar
Research Partners,” said Stephen Tile, Northstar President and CEO.
“Trend’s unique expertise and specialized brand strategy, new product
innovation and collaboration skills are a perfect complement to
Northstar’s service offering.”
“Northstar Research Partners’
global footprint will support Trend Core’s focused growth objectives
and our combined expertise is truly best-in-class. We are thrilled to
be part of this network.”
– Richard Leslie, Founding Partner and Division President.
“We
are proud to be recognized as a peer of such insightful and creative
entities as Northstar Research Partners, The Zyman Group, Fuse Project,
Bruce Mau Design, KBP and Crispin Porter + Bogusky (just to name a
few).”
– Bryan Andrews, Founding Partner and Division President.
About Northstar Research Partners
Founded
in 1998, Northstar Research Partners is a leading market research
consultancy with offices in Toronto, London, New York, Los Angeles,
Boston and Detroit. Employing a multi-disciplined team of consultants
equipped with not only best-in-class research skills but also the
latest concepts in marketing theory and brand development, Northstar
designs, executes and delivers customized and compelling market and
customer interpretations for its clients around the globe. Northstar
Research Partners is a member of the MDC Partners Network.
About MDC Partners
MDC Partners (www.mdc-partners.com)
is a leading provider of marketing communications services to clients
in North America, Europe and Latin America. Through its partnership of
entrepreneurial firms it provides advertising, specialized
communications and consulting services to leading brands. MDC Partners’
philosophy emphasizes the utilization of strategy and creativity to
drive growth for its clients. MDC Partners is the network where great
talent lives. MDC Partners Class A shares are publicly traded on the
NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under
the symbol “MDZ.A”.
For further information:
Stephen Tile
President & CEO
Northstar Research Partners
416 907 7100
www.nsresearch.com
Richard Leslie
Founder and Division President
Trend Core Group
404 523 8649
www.trendcore.com
Bryan Andrews
Founder and Division President
Trend Core Group
404 593 2100
www.trendcore.com