This week's entry comes in the form of a simple tip to help your business get more notice in times of economic uncertainty and global cut-backs, without tapping into your dwindling mar com budget.

That got your ear (eyes), didn't it?

"Well, what is it", you say?

...Add a blog.

"How is adding a blog going to help our company's bottom line," you ask?

Because, daily blog updates on your site containing some of your business or industry keywords can increase your sites visibility in search engines, giving you higher placement in the all-important search results. And, we all (should) know in today's world that the top few sites returned on a Google search get all the love. Get your site in those top search returns, and you will see your traffic jump emphatically. More traffic = more business. More business = mo' money, and so on.

If you are running, or thinking about investing in, a DotNetNuke site for your business, then adding a blog from the core modules, or one of the multitudes of free (or cheap) 3rd party modules is a (fairly) easy process. If you find you can't do it, or wish to leave that to the pros, there are companies like AppTheory that can help you.

The trick will be motivating yourself, or your staff, to contribute to it regularly; and the real measure of success will be to get your clients involved in some meaningful two-way dialogue. The type of dialogue that can help shape the future of your business, product or brand's future!